Artificial Intelligence (AI) has evolved rapidly, bringing to life numerous concepts that were once confined to science fiction. One such concept is the AI agent. While this term is increasingly used in various industries, its meaning and significance are often unclear to those outside of the tech community. This article aims to demystify what AI […]

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Have you ever imagined a world where your work tasks are completed before you even have a chance to grab a cup of coffee? That reality is now possible with the help of AI agents. These autonomous digital assistants are here to revolutionize the way businesses operate, saving time, boosting productivity, and improving customer satisfaction. […]

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In 2024, Salesforce customers at Dreamforce experienced the power of Agentforce firsthand, with over 10,000 autonomous agents built to tackle specific business problems within their companies. This groundbreaking technology was unveiled at Dreamforce as part of Salesforce’s commitment to revolutionizing the use of AI in the enterprise. Utilizing a cutting-edge, AI-powered Slack app that interfaces […]

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In today’s fast-paced digital landscape, the integration of artificial intelligence (AI) into marketing automation tools like Salesforce Marketing Cloud, Zapier, and Make is revolutionizing how businesses engage with their customers. This blog post explores the rise of AI automation, how these platforms leverage AI, and real-world case studies showcasing practical implementations. Understanding AI Automation AI […]

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Salesforce’s Agentforce: A New Era of AI

  • Mark
  • 15/10/2024
  • 2 min read

Empowering One Billion Agents by 2025 Salesforce has unveiled Agentforce, a revolutionary suite of autonomous AI agents that are set to transform the way businesses operate. The company envisions a future where one billion agents are empowered by Agentforce by the end of 2025. The Future of AI Marc Benioff, Chair, CEO, and Co-Founder of […]

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Automation: Customers ask, AI answers

  • Mark
  • 14/10/2024
  • 4 min read

This article first appeared in Digital Edge, The Edge Malaysia Weekly on October 14, 2024 – October 20, 2024 Many companies are now incorporating generative artificial intelligence (Gen AI) into their customer service operations, transforming how they design and implement customer experience strategies. “One of the big things we see is, today, 80% of queries […]

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[](https://d3r1n63lgudqj5.cloudfront.net/wp-content/uploads/2024/03/shutterstock_2340046579.jpg) [Salesforce](https://www.salesforce.com/) is launching a new version of Marketing Cloud it says will connect the dots between customer relations management (CRM) software, artificial intelligence (AI) tools, and first-party data to give small business clients a much-needed advantage. The new Marketing Cloud Growth is a marketing automation platform connected to Salesforce’s Einstein 1 CRM software and […]

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Mobile Marketing Magazine sits down with Blake Miller, Senior Director of Product Marketing at Salesforce Marketing Cloud to discuss prioritising data security, streamlining mobile campaigns for efficiency and cross-channel marketing challenges. Streamlining mobile campaigns for efficiency For Salesforce Marketing Cloud this means marketers can “confidently auto-generate personalised content at scale and across multiple channels to […]

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